IPL viewing gets off to a slow start

IPL viewing gets off to a slow start: "IPL viewing gets off to a slow start
Varada Bhat / Mumbai April 20, 2011, 0:34 IST
Ten days into the show, the country’s most hyped sporting extravaganza, the Indian Premier League cricket tournament’s fourth season (IPL-4), has failed to attract eyeballs.

According to data from overnight television rating agency aMap, the average for IPL-4 matches so far has been 2.5, compared to 3.4 last year. The average number of viewers per day rose 16 per cent, from 13.2 million in IPL-3 to 15.32 million this season, but, “Although the viewership numbers have peaked faster this season, the involvement level has gone down,” said an aMap executive. Involvement level is the the average time spent by a viewer during the match."